Exporting GA4 Data to BigQuery
Learn how to enable raw data export from Google Analytics 4 to BigQuery. Connect your analytics property to a BigQuery project and configure the data …
Author: Manan
Implementing User-ID Tracking in GA4
Learn how to implement User-ID tracking in Google Analytics 4 (GA4) for individual user analysis. Discover three different methods of implementing Use…
Channels and Attribution in Google Analytics 4
Learn the terminology for ad traffic and attribution in Google Analytics 4 with this mini guide. Understand source/medium classification and channels.
Introductory Guide to Explorations in GA4
Google Analytics 4’s exploration reports make analyzing data very intuitive and flexible. It provides free-hand to take any (valid) combination of dimensions and metrics and…
Creating Audiences from templates in GA4
We can break down Audience creation in Google Analytics 4 into a few categories for easier understanding. Each of the categories given below achieves the…
Creating custom audiences in Google Analytics 4
We have had an in-depth look into what are audiences and how you can create simple audiences using audience templates in Google Analytics 4. The…
Audiences in Google Analytics 4
Audiences in Google Analytics 4 are one of the most powerful features for optimizing marketing, executing personalization, and conducting experiments. These 3 capabilities are immensely…
Enhanced Event Measurements in Google Analytics 4
Enhanced event measurement in Google analytics 4 is a subset of automatically collected events. It facilitates capturing users’ interaction with content on our website without…
Google Analytics 4 Ecosystem
Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A JavaScript library (a piece of…
Reports in Google Analytics 4
Google Analytics 4 provides 3 modes for exploring and analyzing your data In this article, we will explore what is reporting hub is and what…