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Exporting GA4 Data to BigQuery
Google Analytics 4 now allows standard customers to export raw data to BigQuery, a feature…
Implementing User-ID Tracking in GA4
The User-ID feature enables the association of engagement data from various devices and sessions with…
Channels and Attribution in Google Analytics 4
It is very helpful to familiarize yourself with common terminology for ad traffic and attribution…
Introductory Guide to Explorations in GA4
Google Analytics 4’s exploration reports make analyzing data very intuitive and flexible. It provides free-hand…
Creating Audiences from templates in GA4
We can break down Audience creation in Google Analytics 4 into a few categories for…
Creating custom audiences in Google Analytics 4
We have had an in-depth look into what are audiences and how you can create…
Audiences in Google Analytics 4
Audiences in Google Analytics 4 are one of the most powerful features for optimizing marketing,…
Enhanced Event Measurements in Google Analytics 4
Enhanced event measurement in Google analytics 4 is a subset of automatically collected events. It…
Google Analytics 4 Ecosystem
Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2.…