Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Understanding the Coexistence of Google Analytics 4 Scripts for Analytics and Tag Manager

“I’m new to GA4 and I’ve managed to set up a reporting script in the <head> part of my site, but I can’t see user…

How to include additional data on Google Analytics 4 summary cards and overview reports?

Hey there! I’m trying to mirror the Universal Analytics Custom Dashboard in the Overview Report of Google Analytics 4. So far, I’ve noticed that when…

GA4 and GTM data echange

I send through GTM gtag(«event», “view_item = view product card eventData of view_item contains item_name = product nameBut in the Analytics data, among the parameters…

Repetitive firing of GTM events: What could be the cause?

I noticed an issue when working with my NextJS app that uses GTM to pass an event to GA4. When I initialize GTM via the…

Creating a GA4 event using Event Builder for image loading

“Hey folks! I’ve got a tricky situation here. We have this job application site where applicants are redirected to another platform to fill out their…

Google Analytics 4 – Events Not Showing

I understand that you’re having issues with tracking some events during your migration from GAU to GA4, especially with form submissions. You’ve noted that you…