Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Time Tracking in Google Analytics 4 for Purchase Events

Hey mates, has anyone worked out if Google Analytics 4 (GA4) stores both the date and time by default with eCommerce events? I’ve been going…

Struggling to Locate utm_content in Lookerstudio and GA4 Integration

Hey there, buddies! I’ve been on a quest to uncover the utm_content parameter in Lookerstudio. I’ve managed to unearth the ways to display utm_source (Usersource)…

How can I exclude purchases with unassigned transaction IDs in GA4?

Hey there, I’ve been messing around with a GA4 account for a mate’s Shopify store lately. I’ve hit a bit of a roadblock where I’m…

Monitoring User Behavior in GA4: Tracking Segment Overlaps 📊

I’ve been racking my brains trying to figure out how to keep tabs on the behavioral changes of my “new users only” segment over time,…

Resolving Self-Referral Problems in Google Analytics 4 (GA4)

Why is my website still showing as a referral after I’ve added it to ‘unwanted referrals’? And why isn’t the page referrer being reported? Is…

'How to ensure backup of Google Analytics Universal data after its discontinuation?' How to ensure backup of Google Analytics Universal data

Is anyone aware if it’s possible to still check out the data after Google Analytics Universal wraps up, and for how long after 2023? I’m…