Learn business growth with Google Analytics 4

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E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Community Discussions

Incorporating Google Analytics Metrics into a Personalized Website

Hey there! So, I’ve been playing around with Google Analytics on my site, messing around with the different dashboards and stuff. They’re a cool way…

Troubleshooting Service Account Authentication for GA4 Analytics Data API

So, here’s what I did: Turned on the Google Analytics Data API in a GCP project. Made a service account in the credentials part of…

Modifying GA4 Big Query SQL records using UPDATE statement and UNNEST

Hey, can you help me out? I’m trying to update records in my database, namely those that have an event_name as ‘page_view’ and a key…

Accessing Event Data with Custom Properties in GA4

“Hey all, I’ve got a little problem. I’m using GA4 to keep track of all the applications our customers have installed. We need to know…

Migrating from Universal Analytics to GA4: Can I use the same Tracking Code?

Hey folks, So I’ve been trying to switch my website from the old UA Google Tag (gtag.js) to GA4. I’ve managed to create a new…

Effectively tracking donations and sales as separate entities in Google Analytics 4 (GA4)

I’ve switched over to a new GA4 property to keep track of all my work across various subdomains, like give.domain.org and shop.domain.org. Before, I had…