Learn business growth with Google Analytics 4

Featured Content

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Community Discussions

Google Tag Manager: Unable to track firing trigger's source or name

Hey! I’ve got a bit of a puzzle I’m trying to solve. I have this tag that has multiple firing triggers. Only one trigger at…

Enhancing Google Analytics: Modifying Events and Properties with Custom Values

I’m creating a website and I’m using Google analytics to track button clicks. I modified analytics prop5 and added data-region to the button. The button’s…

Understanding SQL Server parsing of GA4 BigQuery RECORD columns

I’m using a Python script to pull daily GA4 event files from BigQuery and save them to a SQL Server DW. It’s mostly easy because…

The ramifications of changing Google Analytics 4 event names

So, when we decide to change the name of something in GA4, do we still get to keep all the old stuff that used the…

Analyzing User Pathways in GA4: Understanding Website Navigation Sequences

Hey, I’m playing around with a website that’s got Google Analytics 4 onboard. I’m kind of curious as to the route users take when they’re…

Exploring the Synchrony of Google Analytics Page-level Events and Page View

Hey, I’m scratching my head over here with this website path exploration I’ve been working on. Here’s the deal: the moment session_start happens, I’m seeing…