Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Ensuring successful sending of GA4/Pixel events before handling purchases

We’re using Google Analytics 4 and Facebook Pixel to track visitors’ purchases on our site, but I’m struggling to figure out how to confirm that…

How to Resolve Missing Total Revenue Calculation Issue in GA4?

Hey there, I’m having a bit of trouble here. I set up all my custom JavaScript and parameters, however, I seem to only be able…

What is the process for implementing GA4 in GTM alongside UA tags?

Alright, so here’s the deal, we’ve just started rolling out GA4. We’ve got a bunch of UA-tags all set up in GTM. I’ve gone ahead…

Common Issues with Google Analytics 4 Event Tracking in Live Mode

“Hey guys, I’m in a bit of a pickle. So, I’ve been trying to add GA4 to my site, doing it old school without Tag…

Tracking mailto clicks with Google Analytics 4: Is it feasible?

I remember we could track mailto clicks as conversions with the Google Tag Manager code and Universal Analytics property. But with Universal Analytics being sunsetted…

Understanding the Coexistence of Google Analytics 4 Scripts for Analytics and Tag Manager

“I’m new to GA4 and I’ve managed to set up a reporting script in the <head> part of my site, but I can’t see user…