Learn business growth with Google Analytics 4

Featured Content

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Community Discussions

Maximizing Google Ads Tracking with Conversion Identification

Hey, I’m pretty much a newbie when it comes to Google Analytics. I managed to switch from Universal Analytics to Google Analytics 4 by setting…

Enhancing visibility: Adjusting Google Analytics 4 event report panel width

Hey there! Quick question, I’ve been squinting at the event report on Google Analytics 4 and my eyes are practically twitching. Is there a way…

Discrepancy in User Counts between GA4 and BigQuery

So here’s the scoop. I used Bigquery to pull some data on active_users and total users up to 31/12/2022. This was broken down by CampaignName…

Transferring specific client data to Google Analytics 4: A step-by-step guide

Hey, I need some help tweaking my Google Tag Manager setup. I’m already good with defining tags and triggers, but I’m finding it hard to…

Why are all my GA4 events being categorized as unassigned in channel grouping and (not set) in source/medium?

Yo, there’s something that’s been messing with my head for a bit. Almost all of my conversion events (90%) in GA4 get slapped with ‘Unassigned’…

Improving JavaScript Link Decoration for Cross-Domain Measurement on Unbounced Landing Pages

“Hey everyone, I’m having a bit of a pickle with my website landing pages. I’m using a service called Unbounced and I’ve noticed that they…