Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Exploring Google Analytics 4 Integration in Mobile Apps sans Firebase

We’re trying to link our Android and iOS apps with Google Analytics 4. All the guides we’ve come across so far talk about going through…

Why are all my GA4 events being categorized as unassigned in channel grouping and (not set) in source/medium?

Yo, there’s something that’s been messing with my head for a bit. Almost all of my conversion events (90%) in GA4 get slapped with ‘Unassigned’…

Early Triggering of GA4 Custom Insights with Inaccurate Data

Anyone else using the GA4 custom insights feature to pick up on anomalies? Can you make the daily frequency record later, or is it more…

Optimal GA4 Configuration: Single or Dual Data Streams for Landing Page and Web App?

Yo, we’ve got this funky landing page where folks can learn all about our rad product, right? And we’ve got this nifty web app as…

Outdated data in Google Analytics 4 API reports

I see that you’re trying to extract actual data from a GA4 report in your Backend app, just like how it’s done on the dashboard.…

Understanding SQL Server parsing of GA4 BigQuery RECORD columns

I’m using a Python script to pull daily GA4 event files from BigQuery and save them to a SQL Server DW. It’s mostly easy because…