Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Ecommerce tracking code integration using gtag.js

Hey there, I’m just starting out with GA4 implementation and I’m trying to get my head around integrating the Ecommerce tracking code using the gtag.js…

How to include additional data on Google Analytics 4 summary cards and overview reports?

Hey there! I’m trying to mirror the Universal Analytics Custom Dashboard in the Overview Report of Google Analytics 4. So far, I’ve noticed that when…

Finding documentation for GA4 page_view event in Google Analytics

Hey there! I was going through this awesome Event reference page and saw a ton of interesting stuff! Just wondering, where can I find the…

Segment GA4 conversions based on associated events

Hey there, I understand that you’re using Google Analytics 4 to track different events on your website and you’re treating some of them as conversions…

Can GA4 track email open rates?

Hey, I noticed that Universal Analytics has this thing called “Email Tracking – Measurement Protocol” which is great for keeping track of email actions. But…

Improving JavaScript Link Decoration for Cross-Domain Measurement on Unbounced Landing Pages

“Hey everyone, I’m having a bit of a pickle with my website landing pages. I’m using a service called Unbounced and I’ve noticed that they…