Learn business growth with Google Analytics 4

Featured Content

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Community Discussions

Comparing GA4 Purchase Revenue and Event Value Discrepancies

Have you noticed that GA4 seems to be showing the purchase revenue as being less than the event value? I’ve seen a few orders on…

Effectively tracking donations and sales as separate entities in Google Analytics 4 (GA4)

I’ve switched over to a new GA4 property to keep track of all my work across various subdomains, like give.domain.org and shop.domain.org. Before, I had…

How to Simultaneously Utilize Google Analytics 4 and Universal Analytics

Hey there! Looking for a little help with some code – I’m trying to run Universal Analytics (UA) and Google Analytics 4 (GA4) simultaneously on…

Issues with GA4 and Tag Manager for product tracking

Hey there, I’m dabbling with GA4 and Tag Manager, tracking an “add to cart” event. All’s going well with the ‘currency’ and ‘value’ variables; they’re…

Is dataLayer.unshift() a suitable replacement for dataLayer.push() in GA4?

If I use dataLayer.unshift() instead of push() to ensure the elements I need are at the front, will it screw up Google Analytics 4’s ability…

Understanding the Coexistence of Google Analytics 4 Scripts for Analytics and Tag Manager

“I’m new to GA4 and I’ve managed to set up a reporting script in the <head> part of my site, but I can’t see user…