Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Enhancing GA4 Configuration with Repeated Firing and Data Fields

Hey there, I need to gather some clarity on an issue I’ve run into with my Single Page App. I’ve been doing some work with…

Troubleshooting issues with GA4 purchase tracking tag

Hey, I seem to be having this issue with GA4 where my basic tag isn’t showing in my Google Analytics, even though it’s there, see:…

Improving JavaScript Link Decoration for Cross-Domain Measurement on Unbounced Landing Pages

“Hey everyone, I’m having a bit of a pickle with my website landing pages. I’m using a service called Unbounced and I’ve noticed that they…

The Impact of Sending Varied Events with the Same Name to Google Analytics 4 via Google Tag Manager

Imagine channel surfing on a site with a ton of buttons, divvied up into three groups, let’s call them A, B, and C. Every one…

Discrepancy between Google Analytics 4 v1beta and Azure SQL data

I’ve set up an ADF pipeline to pull data from Google Analytics 4 version 1beta into Azure SQL. But when I compare the data, things…

Optimal approach for including additional items in GA4 ecommerce tracking

Hey there! I’m trying to figure out the best practice for a situation involving eCommerce transaction tracking with GA4. Let’s say a customer adds a…