Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Strategies for Linking GA4 & Klaviyo at a User Level to Track First Source Attribution & Klaviyo Source Attribution

I’m trying to link a visitor who hits our site to Klaviyo. Here’s the current scenario: A visitor finds our website via a source like…

How can I display a cumulative page view chart in GA4?

“Hey! I’m having trouble displaying a single page view cumulative chart in GA4 the same way it’s shown in GA Universal. The old platform showed…

Trouble with Tracking Purchases in Google Analytics without Monetary Value

Hey all, So, here’s the deal. I’ve been using GTM to keep tabs on the purchases from my Shopify store. Google Analytics 4 is showing…

Exploring Google Analytics 4 Integration in Mobile Apps sans Firebase

We’re trying to link our Android and iOS apps with Google Analytics 4. All the guides we’ve come across so far talk about going through…

How can I retrieve adCost and adClicks information for a property using the GA4 Data API?

So, I’ve been trying to adjust to this new GA4 Data API by Google, and hit a bit of a snag. Before on Universal Analytics…

Investigating Null Value in User_properties Column in GA4-Bigquery Export

Hey there, I’ve been messing around with GA4-Bigquery and I’m hitting a wall with the User_properties column. It’s popping up blank on my end and…