Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Unassigned Refunds in GA4 Traffic Acquisition Report

How can we use the Measurement protocol in GA4 to connect refund data back to the original order when the refund often happens beyond the…

'Sending page view location, referrer and user agent data to GA4 with measurement protocol'

I’m having a bit of trouble migrating my code from Universal Analytics to GA4. I was previously able to send data like the URL of…

Implementing Advanced Dimension Filters in Google Analytics Data API (GA4) with PHP Client Library

Hey, I’m working on adding regex filters to a request. I’m trying to use the filter FilterStringFilterMatchType::FULL_REGEXP, but I can’t seem to find any examples…

Troubleshooting Webpack 5 errors when importing BetaAnalyticsDataClient from @google-analytics/data

Hey there, I’m working on a pretty cool project where I’m building a custom dashboard on an angular app and integrating Google Analytics 4 data…

Why are all my GA4 events being categorized as unassigned in channel grouping and (not set) in source/medium?

Yo, there’s something that’s been messing with my head for a bit. Almost all of my conversion events (90%) in GA4 get slapped with ‘Unassigned’…

Resolving GA4 Reporting API Data Compatibility Issue with Dimension and Metric Combination

“Hey, I’m switching from Universal Analytics to Google Analytics 4 and I’ve hit a snag. I’m using the reporting API and I keep getting a…