Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Discrepancy in TotalPurchasers Metric Accuracy in Google Analytics 4

“Hey peeps, I need some help with this Google Analytics Data API. I’ve got a custom dimension defined for a GA4 account and I’m trying…

Inherited Permissions not Honored in GA4 Insights Notifications

Hey there! So, we’re an agency working with heaps of clients across loads of accounts and properties. We’re eager to set up a whole bunch…

Troubleshooting issue with fetching Google Analytics 4 accounts in PHP

“Hey folks, I’ve hit a snag. I’m trying to shift code from our development set-up to a staging environment. I’ve set up a project, an…

Modifying Event Parameters in GTM for gtag Method

“Can you show me how to add the “value” and “currency” parameters to a gtag event in Google Tag Manager or suggest another way to…

Inconsistencies in GA4 Transactions between User Interface and API

Hey folks, So here’s the deal. I’m crunching some numbers for a client, right? They want me to pull in the number of transactions and…

How to Resolve Missing Total Revenue Calculation Issue in GA4?

Hey there, I’m having a bit of trouble here. I set up all my custom JavaScript and parameters, however, I seem to only be able…