Learn business growth with Google Analytics 4

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E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Community Discussions

Unidentified values linked to session start events in custom dimensions

Hey all! So here’s the story. We’ve been working on our website and decided to add GA4 tracking, pretty cool right? We also set up…

GA4 and GTM data echange

I send through GTM gtag(«event», “view_item = view product card eventData of view_item contains item_name = product nameBut in the Analytics data, among the parameters…

Double Firing of Custom Event in GA4

Dilemma: GA4 custom event doing a double-take Alright, so I got creative and made this HTML page, and I went old school – added the…

How to Monitor Multiple Language Websites with GA4 in Google Analytics

So here’s the deal. I have this website with individual domains for each language. Like, for instance, I’ve got this: https://www.example.com And then there’s this:…

Debugged GTM tag for GA4 not visible in Network tab or debug view

I’m using an SPA with a GTM container and I have GA4 set up with enhanced measurements. When I check GTM debugger, it shows the…

Understanding the Meaning of GA4 select_item Event

Could you help me understand what should be identified as a ‘select_item’ event? I’m uncertain because there seem to be three possible outcomes when an…