Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

How can the application version be included in Google Analytics 4 Measurement Protocol?

Hey there, I’m currently working on transitioning from Google Analytics 3 to 4 for my Electron application. I’ve run into a bit of a snag…

Optimal GA4 Configuration: Single or Dual Data Streams for Landing Page and Web App?

Yo, we’ve got this funky landing page where folks can learn all about our rad product, right? And we’ve got this nifty web app as…

Enhancing GA4 Explorations with Custom Labels

Can I stick any label I want onto a GA4 exploration? I’m tracking when people click on external links to call phone numbers, but I…

Analyzing Acquisition Data in GA4: HTTP Referrer vs. UTM Parameters

So I’m diving into Google Analytics 4 (GA4) and I’ve heard that it tracks referral traffic using the http referrer field in the request header.…

Discrepancy in User Counts between GA4 and BigQuery

So here’s the scoop. I used Bigquery to pull some data on active_users and total users up to 31/12/2022. This was broken down by CampaignName…

Measuring Page Views and Exits in Google Big Query with GA4 Integration

Hey there, I’m trying to work with Google BigQuery linked to GA4 and I’m hoping to count not just the number of views, but also…