Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Unusual GA Behavior: SKU ID as Transaction ID with 0 Quantity

Hey folks, I’m wrestling with a bit of a head-scratcher here and I’d appreciate a fresh set of eyes on the problem. I’ve been doing…

Expanding Conversion Event Configurations in Analytics Admin API

Have you figured out a way to create and setup conversion events with parameters beyond just the eventName using the Google Analytics Admin API? Based…

Identifying Unique Records in BigQuery GA4 Events Data

Hey there! I was just working on the BigQuery GA4 events data and ran into a bit of a puzzle. Maybe you can help? Here’s…

Optimizing GA4 Integration: Excluding Unwanted Parameters in GTM Server Side

Hey there, I just set up a GTM server side container with GA4 and it seems to be jiving well with the client space. I’ve…

How to retrieve event label and event category parameters from an event click in Google Analytics 4

Hey there, just a quick question. Even though I can spot the event_label and event_category parameters that I’m sending during a click event in Realtime,…

Discrepancy between Google Analytics 4 v1beta and Azure SQL data

I’ve set up an ADF pipeline to pull data from Google Analytics 4 version 1beta into Azure SQL. But when I compare the data, things…