Learn business growth with Google Analytics 4

Featured Content

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Community Discussions

Unlocking Google Analytics 4 Audience Data in BigQuery

How can I access audience data from Google Analytics 4 in BigQuery? I need it to apply as a filter in Looker Studio.

Inconsistencies in Google Analytics Data API (GA4) when using the date dimension alongside other dimensions

Hey, I’ve been using GA4 for a while and noticed something odd. Do you know if this is meant to happen or if it’s just…

Google Analytics GA4: How to get it working with Hugo

Hey folks, I need a hand with my website. I’m currently using Hugo with a hugo-renga theme (check this out: https://github.com/nanxstats/hugo-renga/blob/master/exampleSite/config.toml). Google Analytics has been…

Why is the GA4 Measurement Protocol Tag redirecting events to a different endpoint?

“Hey there! I’ve been playing around with GA4’s Measurement Protocol to send event data to this GTM Server-Side thing and then onto GA4 again. Usually,…

Differences in GA4 Session Count: Choosing Source or Source/Medium as Dimensions in Rows

“Hey folks, got a question. I was poking around the explore tab, trying to check out the sessions broken down by source or source/medium. Without…

Do GA4 Funnel Explorations exclude data with user_id association or implementation?

Hey, so I’m having a little hiccup with Funnel Explorations when the user_id is in play. You can take a look at the screenshots to…