Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Finding documentation for GA4 page_view event in Google Analytics

Hey there! I was going through this awesome Event reference page and saw a ton of interesting stuff! Just wondering, where can I find the…

Troubleshooting Query for Obtaining 2 String Values in Google BigQuery

Hey there, I’m working with BigQuery GA4 export at the moment and there’s a small hiccup that I can’t seem to get past. I need…

Accessing Returning User Metrics in GA4 with Looker Studio

Hey there, I need a bit of help here. I’ve been scratching my head trying to sort out a Looker Studio Report for my site’s…

Understanding the Unavailability of Item Category Parameters in GA4 Explore Reports

Hey folks, has anyone been having trouble with ‘item_category’ parameters in Explore reports? Out of the blue, they’ve vanished and that’s a problem because I…

Authenticating Google Analytics API with user credentials instead of service accounts

“So, here’s what I’m trying to do. I need to connect to Google Cloud, but I’m supposed to use user credentials as service accounts can’t…

Do GA4 Funnel Explorations exclude data with user_id association or implementation?

Hey, so I’m having a little hiccup with Funnel Explorations when the user_id is in play. You can take a look at the screenshots to…