Learn business growth with Google Analytics 4

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E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Community Discussions

Issue connecting Google Tag Manager to Meta, experiencing Publishing failed error.

Hey there! I’m having a bit of a snag with my Meta’s Conversion API and Google Tag Manager setup, and I could really use some…

Installing GA4 alongside legacy analytics.js without an extra script?

Hey there! I’ve got a website that’s already using GA (universal analytics) via analytics.js. Now, I’m looking to bring GA4 into the mix, but I’m…

Managing GDPR and Non-GDPR Shopify Stores: Separate GTM Containers Necessary?

So I’m managing a bunch of Shopify stores that are basically identical, right? But they’re each set up on their own subdomains based on region…

How can I exclude purchases with unassigned transaction IDs in GA4?

Hey there, I’ve been messing around with a GA4 account for a mate’s Shopify store lately. I’ve hit a bit of a roadblock where I’m…

The GA4 Entrances metric in the Reporting API

Google Analytics 4 has a pretty neat feature discussed in their Entrances & Exits documentation. Essentially, it lets you see how often a session’s first…

Inconsistency in Total Revenue Metric Calculation with Added Dimensions and Metrics

Hey there! I’ve been working on a report in Google Analytics 4 that exports the total revenue for a specific property. I’ve been cross-checking the…