Learn business growth with Google Analytics 4

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Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Implementing GTM in Google Analytic V4 gtag.js

Hey there! So, I’ve been looking into moving from analytics.js to gtag.js recently. I’ve noticed my JavaScript code has some GTM stuff in it. See…

Understanding gtag parameters and addressing issues with page URL and button text

Hey buddy! Need a little help here. So, I was messing around with the gtag on my site and, you know, it’s like this now:…

Techniques for transforming GA4 event_params (JSON) into rows in SQL Server

Hey there, So, here’s the deal, we’re trying to export some Google Analytics 4 (GA4) golden nuggets from Big Query – we’re using those handy…

GA4: Missing Geographic Data in Measurement Protocol Events

Hey there, I have been sending events through Measurement Protocol and it’s all good when it comes to getting the data from the custom dimension’s…

Troubleshooting: Missing GA4 Server-Side Data in Google Optimize Experiment

“Hey there! So, I’ve been running Optimize on my site for a while now and I’m changing over to the new GA4 container. Now, I…

Troubleshooting Challenge: Google Tag Manager's Failure to Recognize gtag.js eventModel DataLayer Variable

Hey, I’m in a bit of a pickle with Google Tag Manager (GTM) and gtag. I’m using gtag.js to send conversion data to Google Analytics…