Channels and Attribution in Google Analytics 4
Learn the terminology for ad traffic and attribution in Google Analytics 4 with this mini guide. Understand source/medium classification and channels.
Category: Analysis
Introductory Guide to Explorations in GA4
Google Analytics 4’s exploration reports make analyzing data very intuitive and flexible. It provides free-hand to take any (valid) combination of dimensions and metrics and…
Audiences in Google Analytics 4
Audiences in Google Analytics 4 are one of the most powerful features for optimizing marketing, executing personalization, and conducting experiments. These 3 capabilities are immensely…
Reports in Google Analytics 4
Google Analytics 4 provides 3 modes for exploring and analyzing your data In this article, we will explore what is reporting hub is and what…
How to Segment by Stream in Google Analytics 4
Google Analytics 4 introduced the concept of “Stream”. A stream can be either a website or a mobile application from which we aim to collect…
Google Signals in Google Analytics 4
Google signals were introduced in 2018 in Universal Analytics. In this article, we will explore what is google signal, what data it collects, what additional…