How Google Analytics 4 collects data for web
Google Analytics 4 supports both web and mobile data analytics. It collects data using 3 methods. Web / Mobile web: A beacon /script installed on…
Author: Manan
Understanding Consent Mode in Google Analytics 4
Google introduced consent mode with Google Analytics 4. It adds an additional layer of control for data collection (privacy protection) for Google Analytics and Google…
Installing Google Analytics 4 with Google Tag Manager
To install Google Analytics 4 on our website with Google Tag Manager, we will follow these steps. Configuring Tag Manager for Google Analytics 4 Configuring…
Setting up Google Analytics 4 from Scratch
In this article, we will create a Google Analytics 4 account from the beginning. There are two sets of activities we will need to do…
Adding Google Tag Manager to wordpress without plugin
In this article, we will create Google Tag Manager Account and container. We will then take the container code and install it on a self-hosted…
Google Analytics 4 VS Universal Analytics
Google Analytics 4 is the most comprehensive change to google’s traditional universal analytics tool. Lets go through a few of the most notable changes:…
History of Google Analytics libraries
Google Analytics has evolved over a period of two decades. A very quick glance on how it evolved to current version is given below. Google…