Sure thing! When it comes to switching from analytics.js to gtag.js, you’re basically dealing with a change in how Google Analytics integrates with Google Tag Manager. Basically, things have been streamlined a bit more. Rather than calling APIs directly, which can get a little sticky, you’re better off plopping a GTM container right into your… Read more

Can I pull a user’s GCLID using the Measurement Protocol? I saw these docs – https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters but I’m not certain if they mention the exact parameters. I tried accessing the endpoint, but I’m not spotting the parameter.

Sure, here’s a simpler interpretation of it. The GA4 tag isn’t visible because it’s made really straightforward to connect Firebase data to GA4. This way, developers don’t need to reimplement their app analytics. So essentially, when people implement app tracking for GA4, they’re actually linking Firebase to GA4.

Interestingly, GA4 has adopted… Read more

Absolutely, the best way to dynamically capture these custom parameters and send them to Google Analytics 4 is by taking advantage of data layer variables in Google Tag Manager.

You can start by creating a data layer variable for each custom parameter. Go to Variables, create a new one, and designate it as a data layer variable. Enter the name… Read more

“When I make an event and call dataLayer.push, the old properties from data layer keep showing up in the new events. After the first event, ‘Zack Ryder’, I tried making a different event ‘John’ with a hobby ‘Sports’, but it also includes ‘Ryder’ from the previous event. Isn’t it supposed to only record ‘John’ and his ‘Sports’? When I tried… Read more

Sure thing! That GA4 user flow screenshot can indeed serve as a great reference. We can certainly make our diagram mimic that style. Actually, there’s a very handy module in Highcharts that’s perfect for this kind of diagram: it’s called the sankey module.

Here’s a demo for inspiration: [Highcharts Sankey Diagram… Read more

So, I’ve whipped up a ton of custom dimensions with User scope, right? But when I try to do a comparison with them, it’s a no-go. I keep getting this annoying message saying “no data currently available for this dimension“. It’s been days since I created them and I’ve been using Firebase.setUserProperties to chuck this data over. What’s the deal… Read more

When you customize any report in analytics tools, the changes do not reflect real-time data. The new data according to the changes will start accumulating from the time the changes were made. This is likely why you’re only seeing aggregated data immediately after saving your report. The data will not be retroactive to before the changes. As for… Read more

Unfortunately, as of this time, user demographic data like age and gender are not available in BigQuery exports from Google Analytics 4 (GA4). The primary reason is indeed centered around user privacy and compliance with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Although you… Read more

Yes, Google Analytics 4 (GA4) can be complex, but once you get the hang of it, it can yield a lot of useful information. To check the primary traffic sources or medium for a particular page, you may need to create a custom report. Unfortunately, as of yet, GA4 does not provide a dedicated report to view a single page’s traffic sources, unlike… Read more