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Troubleshooting: iOS GTM Integration with GA4 Fails to Send Events
Hey there, I’ve got a white-labeled app with a single source code that we use for different customers. They can set their own events using GTM and they go straight into their analytics account. It’s all good with Universal Analytics, but I’m struggling when I switch to GA4. I can’t see the GA4 event type when I set up tags, only the Firebase option (check out the screenshot). Despite picking that, the events don’t show up in the customer’s account. Weirdly, I can see the GA4 options when creating tags for web (screenshot attached). Could you help me figure out how to upgrade to GA4? Any good tutorials or docs on using GTM, GA4, and iOS together you could share? Cheers!
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2 Replies
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Sure, here’s a simpler interpretation of it. The GA4 tag isn’t visible because it’s made really straightforward to connect Firebase data to GA4. This way, developers don’t need to reimplement their app analytics. So essentially, when people implement app tracking for GA4, they’re actually linking Firebase to GA4.
Interestingly, GA4 has adopted the entire data structure from Firebase, which means Firebase data fits into GA4 tables seamlessly. The superior user interface and data export capabilities are some of the major reasons many prefer GA4.
So, in terms of modifying anything in your GTM or Firebase SDK, there’s really not much to do. You can handle everything needed in your Firebase user interface.
One quick thing to note: using a Mobile GTM usually complicates things, and that’s why many have opted not to implement it at all.
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Considering your situation, there may be a few possible issues that you might want to check. You should firstly ensure to have Google Analytics 4 properly configured in your Firebase project. You also need to link your Firebase project to your Google Analytics 4 property. Another crucial thing is you must have the latest version of the Firebase/Google Analytics SDK for your iOS app. You can refer to Firebase’s documentation for installing and configuring the SDK. After you’re set with the SDK, it remains necessary to verify whether you’re accurately logging events in your app, detailed instructions can be found again in Firebase’s documentation. I hope this guidance has been useful to get you back on track.
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