Learn business growth with Google Analytics 4

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E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

Community Discussions

Using Existing Emails for Google Analytics Data API Setup

Are you stuck with that service account email they handed to you, or could you switch it up and use another email you’ve got linked…

Enabling Time-Based Event Parameters in GA4, GTM, and Looker

So, there’s this little thing I’ve noticed with GA4 where it defaults dimensions to include both the date and the hour, like for example, 2023041218.…

Trouble with Tracking Purchases in Google Analytics without Monetary Value

Hey all, So, here’s the deal. I’ve been using GTM to keep tabs on the purchases from my Shopify store. Google Analytics 4 is showing…

Integrating Google Tag(gtag) and Google Tag Manager

Hey, I have a GA4 system running on gtag on my website, and I want to add GTM as well. So, I was curious if…

Discrepancy in session counts between GA4 metrics

Hey, I’m a bit confused. The total sessions are showing as 3,800 but when I add up the channels like organic, direct and so on,…

Creating Form Funnels in GA4 with Single URL Structure: Exploring Options

Hey there, I’m playing around with creating a funnel on a form in GA4. The thing is, all the next steps are on the same…