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Creating Form Funnels in GA4 with Single URL Structure: Exploring Options
Hey there, I’m playing around with creating a funnel on a form in GA4. The thing is, all the next steps are on the same URL page. You know, fill out a form part, click next, fill out the next bit, so on and so forth. Now I’m scratching my head over how to put together a funnel for each text box in all the forms because it looks like that option isn’t available in the explore tab. Any ideas?
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2 Replies
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Yes, in this scenario where all the steps are located on the same URL, GA4’s standard funnel may not give you the insight you need. Instead, you’ll have to use events to gather this information. For each step in the form, create a distinct event that fires when the user completes that part of the form. This way, you’ll be able to track each step as its own event and create a funnel using those events. In essence, you’re creating your own custom markers within the same page and tracking movement between them. This method allows you to gain the fine detail within-page navigation that a typical pageview-based funnel analysis wouldn’t provide.
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In GA4, if all the form steps are on the same page, you’ll need to send each form interaction as an event to Google Analytics. That way, you can track the progress of users through the form. Each text box or form step can be tracked as a unique event. For instance, you might send an event when a user starts the form, another for each section they complete, and another when they finish. Once these custom events are set up properly in GA4, you should be able to build a funnel with them. You might need to involve a developer to set up these custom events, or use a tool like Google Tag Manager if you’re comfortable. Note that the events need to be set up prior to the user interaction you wish to track, as GA doesn’t retrieve data retroactively.
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