Learn business growth with Google Analytics 4

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E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

Community Discussions

Connecting server-side purchases/renewals with initial ad clicks on Google Ads

Yo, anyone knows how to report conversions back to Google Ads when they happen server-side? It’s not rocket science but I’m kinda stuck. A user…

Calculating Conversion Rate between Specific Event Names in Looker Studio with GA4 Data

Hey there! I’ve been messing around with GA4 in Looker Studio and set up two events – ‘view’ and ‘application’. Each one has a ‘name’…

Enhancing Consent Mode in Google Analytics 4: Updating Status and Triggering Tags

Hey folks, I’m in need of some advice or a solution around GA4 Consent Mode. So here’s the thing: a couple of CMS systems have…

Calculating Google BigQuery Expenses: Essential Factors to Consider

Hey there! I’m trying to work out the cost of hooking up Google Analytics with BigQuery. I’m using this cool tool, the Google Cloud Pricing…

Troubleshooting Access Issues in PHP Google Analytics4 Admin

Hey, have you experienced this peculiar situation like I did? I was attempting to access a simple function in GA4 admin, and all of sudden…

How can the application version be included in Google Analytics 4 Measurement Protocol?

Hey there, I’m currently working on transitioning from Google Analytics 3 to 4 for my Electron application. I’ve run into a bit of a snag…