Learn business growth with Google Analytics 4

Featured Content

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Community Discussions

Strategies for Linking GA4 & Klaviyo at a User Level to Track First Source Attribution & Klaviyo Source Attribution

I’m trying to link a visitor who hits our site to Klaviyo. Here’s the current scenario: A visitor finds our website via a source like…

Effective methods for including session_id when sending events to GA4 through Measurement protocol

Hey folks, here’s the scoop: when sending GA4 purchase events from the client server via the measurement protocol, we’re hitting a snag. We’re missing a…

Extracting Ecommerce Purchase Item Names for GTM Marketing Tag

I’m currently trying to extract only the “item_name” data from my purchase dataLayer. I’m using the dataLayer variable, but it doesn’t seem to be working.…

Outdated data in Google Analytics 4 API reports

I see that you’re trying to extract actual data from a GA4 report in your Backend app, just like how it’s done on the dashboard.…

Troubleshooting Custom JavaScript Variables in Google Tag Manager

I’m trying to make a Custom JavaScript variable in Google Tag Manager. I need to find out if a specific word shows up in the…

How to Use a Custom Dimension with GA4 and JDBC

Hey, I could really use some help here. I’m working with the JDBC driver for GA4 and attempting to query some custom dimensions. After checking…