Learn business growth with Google Analytics 4

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E-commerce Implementation in Google Analytics 4

One of the key areas of focus for GA4 is e-commerce, it provides reports and capabilities to help businesses track…

Google Analytics 4 Ecosystem

Google Analytics ecosystem can be categorized into two sides for understanding 1. Client Side 2. Server Side Client Side: A…

Channels and Attribution in Google Analytics 4

It is very helpful to familiarize yourself with common terminology for ad traffic and attribution for understanding advertising reports in…

Community Discussions

Migrating Universal Analytics conversions to Google Analytics 4: A Step-by-Step Guide

“Hey guys, I’m getting stuck on this. I’m trying to import conversions from Universal Analytics to Google Analytics 4. I’ve already got the Measurement ID…

Are the exclude and include filters in filterExpression() function in Google Data API not working correctly when using Python?

Hey there! So I’m trying to figure something out with an audience filter and internal traffic, and maybe you can help me out? You see,…

Transitioning from Universal Analytics to GA4: Latest Update – Aug 13, 2022

Hey, there’s this post that caught my eye today – After 1st July 2023, Google is pulling the plug on support for Universal Analytics. https://support.google.com/analytics/answer/10759417?hl=en…

How to track custom event occurrences with specific parameters in GA4 using the API?

So, I’ve created this custom event called “butt”, right? And I’ve been using the API to check how often the event is triggered, but only…

Unreported Users: GA4 Event Discrepancy

“Why aren’t users showing up in GA4 when I send a purchase event via the Measurement Protocol using the user_id as the client_id?”

Trouble with City Data in GA4 Measurement Protocol API

“How do I get the geographic details to automatically fill in when I record the ‘page_view’ event on my app using Python? I am sending…