[Fra]

Hallo, thank you very much for you answer.

You calarified my doubts. Unfortunately, it seems that what I was looking for, is not possible.

The reason behind my quesiton lies on the fact that I would like to avoid to create a separate audience for each campaign I am running.
Actually, I need to create two different audiences for each campaign I run, because usually each campaign conists of a LP and a “Thank you” page. To do the retargeting, I need to track the visitors to both the LP and the “Thank you” page.

Creating x2 audiences each time on GA4 is time-consuming and unnecessarily increases complexity, which I wanted to avoid. After 20 campaigns, I will have 40 audiences in GA4! it will be a chaos.

I was hoping that I could create just one combined audience and then run my Ads always this audeince, filtering in Google Ads only the LP I was targeting through some Events Parameters.

But you confirmed me that I this is not possible, and I cannot get away from creating <strong style=”font-family: inherit; font-size: inherit; color: var(–bb-body-text-color);”>Separate Audiences for Each Landing Page. If I gave to do that anyway, having the combined audience is useless.

I was hoping that Google Ads Audience segments had more flexibility and could work with Event parameters, as GA4, but it is not the case.

In conclusion, I understand that the most efficient way is what I am doing at the moment:

Create Separate Audiences for Each Landing Page and each Thank you page

Use the LP visitors for retargeting, exclusing the Thank you page visitors.

Or is there a different and better way?

Thanks!

[Fra]

@Manan