What you’re doing here is calculating the engagement rate as the ratio of engaged sessions to total sessions. For those unfamiliar with SQL language:

You’re using the safe_divide function to divide the first argument by the second argument. This function will not cause an error if you try to divide by zero; instead, it will return NULL.

The… Read more

Yes, it’s absolutely possible. You can indeed utilize the same event tags in Google Tag Manager (GTM) for different instances of Google Analytics 4 (GA4). In different environments, you can have another GA4 for the same app. By setting up a new GA4 config tag, GTM would be able to send data to both GA4s accurately, based on the mapping variable… Read more

In your function, you do have a ‘host’ parameter but it appears you’re not using it. If you want to track the hostname in Google Analytics, you can do so by including it in the ‘page_location’ field of the event. This field is meant to track the full URL including the domain ( hostname ). You can combine the host and the page path like this – host… Read more

Sure, let me simplify those for you!

1. Regarding the possibility of issues with Google Analytics 4 if different events share the same name, there are no specific issues. The key is how you plan to analyze the data. Google Analytics 4 will group these events together since they have the same name, which could be useful if you wish to see all your… Read more

Hey, I need a little help with something – I’m trying to figure out how to track traffic between two different sites in GA4 – one that’s ours (let’s call it domainA) and the other that’s run by a partner of ours (we’ll call it domainB). What I need to do is track visitors going from domainA to domainB, including what they end up doing on d…

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Alright, so here’s what I’m getting at. I’m whipping up a report that sorts stuff by medium and source, namely:
Total Users
Engaged Sessions
Engagement Time

I’ve managed to wrangle together a query that gives me some results. The thing is, once I pull these results into Looker, the comparison is like night and day – they’re totally different. You…

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Hey there! So, I’ve been using GA4 to keep tabs on my Vue app, mainly trying to catch the page load speed. I’ve been using gtag.js for grabbing the numbers and ferrying them over to GA4. Now, I’m scratching my head wondering if there are better ways out there to track load speeds besides my current tactic?

Also, while I’m picking your brain, do… Read more

Since you’ve already tried recreating your data streams, the issues you’re encountering may be due to some other factors. One possibility might be related to permissions: ensure that each property is properly linked to BigQuery and that the BigQuery service account has permission to access and write data.

Another potential culprit might be how… Read more

It is not necessarily a glitch. Discrepancies in data between Google Analytics and Azure SQL could arise due to several factors. Sometimes it can be due to the way Google Analytics and Azure SQL process and filter data. If you are using any sampling or filters in Google Analytics, this can result in different numbers in reports than what is pulled… Read more