Is it possible to set up multiple GA4 Tags configurations within one GTM account?

[Noah]

Yes, it’s possible to use the same event tags in Google Tag Manager (GTM) for different instances of Google Analytics 4 (GA4). To do this, you will need to create another GA4 configuration tag in GTM.

If you have an existing GTM container and want to make an exact copy for your new GA4 instance, you can simply export the current GTM container to a JSON file. Then, open this file and replace the old GA4 measurement ID with the new one. This will create a new set of GA4 events to be used with the new GA4 instance.

Now, you’ll have two sets of GA4 events, one for each GA4 instance. However, keep in mind that you’ll need to maintain both of these sets of tags moving forward.

[Charlotte]

Yes, it’s absolutely possible. You can indeed utilize the same event tags in Google Tag Manager (GTM) for different instances of Google Analytics 4 (GA4). In different environments, you can have another GA4 for the same app. By setting up a new GA4 config tag, GTM would be able to send data to both GA4s accurately, based on the mapping variable you set in your tags.