Yes, you are correct that you need to include the gclid parameter in your data object so Google Ads can track conversions. This parameter should be stored when the user lands on your website from a Google Ads click and then included in the event data that you send to Google Analytics 4. You could add gclid as a new property in your events object.… Read more

Hey, just curious – can you connect a GA4 roll up property to Big Query?

When dealing with nested data in BigQuery, un-nesting data and then using grouping is often required. Un-nesting flattens the data, but can replicate rows, which is why grouping is then used to produce original level metrics. This is likely why your KPIs are getting inflated. You could try using different types of joins, subqueries, or common… Read more

“Hey there! So, I’ve connected my Google Analytics 4 to BigQuery a few days back, but I’ve only been able to see the past 3 days’ events on it. Just to give you some context, I’ve had GA4 for about 8 months now. I was just wondering, is there any way I can get all those 8 months’ events on my BigQuery? Any idea how I can make this happen? Thanks… Read more

Yes, you are on the right track. In GA4, the tracking model is event-based and no longer relies on sessions and pageviews like in Universal Analytics. There are no scoped dimensions in GA4, instead, all the data you want to track must be sent as an event parameter. It can be tedious to set up, but to track the dataLayer values as custom… Read more

Absolutely, the ecommerce data you track should ideally include details of transactions and products related to them. Google provides a comprehensive guide to this process, but to get started with GA4 implementation, you first need to load the gtag.js library into your website. Next up, you need to set up data layers for your site. This… Read more

Hey there! I need a little help with something. I’ve been using the Google Data API and GA4 explorer to query a single day’s worth of data, taking into account the Dimension of googleAdsCampaignName and metrics of advertiserAdcost. So far, I was able to collate 6 rows that add up to a total of 541.68 when checked against Adwords. Everything… Read more

Definitely! There are several methods one can consider to link Google Analytics 4 (GA4) with PowerBI outside of traditional methods like Windsor.Ai. A popular alternative involves using intermediary data pipeline platforms such as Supermetrics, Funnel.io, and Stitch. These platforms act as middlemen to draw data from GA4 and dispatch it to… Read more