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Connecting GA4 to PowerBI: alternatives to Windsor.Ai and BigQuery integration
Hey there, just picked up that our Marketing crew is shifting to GA4 and they’re scratching their heads because it doesn’t link to PowerBI. Seems Windsor.Ai is on their radar as a way to bridge the gap. Do you have any other savvy ways to hitch GA4 to PowerBI? Thanks, mate.
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2 Replies
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Sure, mate! So the good news is that Power BI is working on a GA4 connector, and they’re planning to have it ready by the end of 2023. But until then, it seems like the only workaround is to use third-party tools. Windsor.AI is one they’re considering, which is a pretty solid choice. It’s a bit of a sticky situation, but hopefully the new connector will simplify things once it’s rolled out.
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Definitely! There are several methods one can consider to link Google Analytics 4 (GA4) with PowerBI outside of traditional methods like Windsor.Ai. A popular alternative involves using intermediary data pipeline platforms such as Supermetrics, Funnel.io, and Stitch. These platforms act as middlemen to draw data from GA4 and dispatch it to PowerBI. They have out-of-the-box integration capabilities plus the advantage of pulling data from multiple different sources. Or you could consider using Google’s BigQuery. Once your GA4 data is in BigQuery, you can easily connect it to PowerBI. Remember, the method you choose ought to be based on your team’s specific needs and comfort level with the tools involved.
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