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  • Is it feasible to connect a Ga4 roll up property with Big Query?

    Posted by Adam on 15 October 2022 at 5:03 am

    Hey, just curious – can you connect a GA4 roll up property to Big Query?

    Liam replied 10 months, 4 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Harper

    22 February 2023 at 8:18 pm

    Hey there! So, as per the details on the Google help center page, linking a GA4 roll-up property directly to Big Query isn’t possible at the moment. For now, it seems roll-up properties can only be directly linked to Google Ads. But, on the bright side, all data from source-property product integrations is accessible through the roll-up property. Take note though, a standard GA4 property has the capability to link to various products today, so perhaps we might see the same ability for roll-up properties some time in the future. Hope that helps explain things!

  • Liam

    26 May 2023 at 6:02 pm

    As of now, Google Analytics 4 (GA4) does not support roll-up properties, which is a feature available in Universal Analytics. Therefore, since GA4 does not have roll-up properties, you can’t directly connect a roll-up property to Google BigQuery. However, you can link individual GA4 properties to Google BigQuery and export data separately. Google might consider adding the roll-up properties functionality to GA4 in the future based on user feedback and demand.

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