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The issue you’re experiencing could be due to several factors. One common reason is the delay between when data is collected and when it appears in reports in Google Analytics 4 (GA4). This processing latency might make data appear in BigQuery before it shows up in GA4. The delay can take anywhere from a few hours to 48 hours. Additionally, it’s also worth noting that filters in GA4 do not apply retrospectively. This means if you’ve recently applied a new filter, it won’t affect the historical data, only the new data moving forward. Lastly, there might be differences in how data is calculated between BigQuery and GA4 causing the discrepancy. If none of these seem to explain the issue, it could be beneficial to consult with a Google Analytics specialist or a technical support expert.
