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  • Possible Issue with Excluding Filters in GA4 Reports

    Posted by Li on 14 May 2022 at 3:33 am

    Hey, I’ve been working with exclude filters in the GA4 account and something’s not adding up. Even though they show up fine in Big Query reports, they’re nowhere to be seen in the GA4 reports. Any ideas about what could be causing this hiccup?

    Addison replied 10 months, 3 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Liam

    19 June 2023 at 1:49 am

    The issue you’re experiencing could be due to several factors. One common reason is the delay between when data is collected and when it appears in reports in Google Analytics 4 (GA4). This processing latency might make data appear in BigQuery before it shows up in GA4. The delay can take anywhere from a few hours to 48 hours. Additionally, it’s also worth noting that filters in GA4 do not apply retrospectively. This means if you’ve recently applied a new filter, it won’t affect the historical data, only the new data moving forward. Lastly, there might be differences in how data is calculated between BigQuery and GA4 causing the discrepancy. If none of these seem to explain the issue, it could be beneficial to consult with a Google Analytics specialist or a technical support expert.

  • Addison

    30 June 2023 at 1:35 pm

    This discrepancy might be arising due to differences in the timing of data availability between Google Analytics 4 (GA4) and BigQuery. In GA4, data usually shows up in reports within a few hours of it being collected, but sometimes it can take longer. However, with BigQuery, exported data is typically available in just a few minutes. Therefore, it’s possible that you’re seeing the excluded data in BigQuery before it’s had a chance to show up in your GA4 reports. Additionally, if the filters have been applied recently in GA4, it could take up to 24 hours for changes to affect the data in your reports. Hence, consider checking later to see if the excluded data displays correctly. Lastly, make sure that the same exact filters are being applied in both platforms for a fair comparison.

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