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It sounds like you’ve set up everything correctly according to GA4 and GTM rules, but you’re still having trouble seeing the correct conversion and revenue data in your GA4. A potential issue could be due to duplicate or incorrectly set up conversion events. Google Analytics may be counting the same conversions multiple times based on your event setup, causing the discrepancy you’re seeing. It’s also possible that there might be a delay in displaying the results, or there might be an issue with the purchase or revenue event configurations. Try to check your data integrity and examine every step in your conversion path, such as the triggers, tags, and variables. If necessary, run multiple tests to ensure everything is recording accurately. If the issue persists, it might be helpful to seek professional technical help to inspect your GA4 and GTM setup.
