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  • Trouble Obtaining Revenue Data Despite Proper GA4 and GTM Set-up

    Posted by Sofia on 16 February 2023 at 6:07 am

    I’m tracking my site’s data through GA4, and while I can see user numbers and all the audience activity, the conversion numbers and revenue aren’t showing up correctly. Despite using GTM tags correctly and seeing everything fire off during testing, I’ve got this glitch where a single test triggers 17 conversions at once! Even though the revenue data shows up in the debugging section, there’s nada on the main dashboard.

    I’ve made sure to set up everything on my website and GTM according to GA4 rules and all events are firing off just fine. Still, I’m not seeing any revenue or conversions in my GA4. You can check, I’ve followed every instruction here:
    https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtag#purchase

    Peyton replied 10 months, 4 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Jacob

    Member
    13 May 2023 at 1:05 am

    It sounds like you’ve got a bug somewhere. You’ve followed all setup rules for GA4 so maybe it’s worth checking over your event configurations and triggers again. You should also make sure your transactions are marked as ‘conversions’, otherwise GA4 may not be showing your conversion revenue.

  • Peyton

    Member
    14 June 2023 at 4:10 pm

    It sounds like you’ve set up everything correctly according to GA4 and GTM rules, but you’re still having trouble seeing the correct conversion and revenue data in your GA4. A potential issue could be due to duplicate or incorrectly set up conversion events. Google Analytics may be counting the same conversions multiple times based on your event setup, causing the discrepancy you’re seeing. It’s also possible that there might be a delay in displaying the results, or there might be an issue with the purchase or revenue event configurations. Try to check your data integrity and examine every step in your conversion path, such as the triggers, tags, and variables. If necessary, run multiple tests to ensure everything is recording accurately. If the issue persists, it might be helpful to seek professional technical help to inspect your GA4 and GTM setup.

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