Reply To: Can GA4 track email open rates?

[Casey]

Google Analytics 4 (GA4) does have the Measurement Protocol similar to Universal Analytics but with a more flexible approach. Their version, called the GA4 Measurement Protocol, allows developers to make HTTP requests to send raw user interaction data directly to Google Analytics servers. This can encompass various data types, including email click data or open data. However, it might require a more technical implementation compared to the Universal Analytics version. Google may expand its functionalities in the future, but as of now, it does not offer a directly comparable feature to the email tracking option you’re referring to in Universal Analytic. It’s always a good idea to stay updated with Google’s documentation or in contact with their support for any future updates.