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  • Can GA4 track email open rates?

    Posted by Finley on 15 May 2023 at 4:56 pm

    Hey, I noticed that Universal Analytics has this thing called “Email Tracking – Measurement Protocol” which is great for keeping track of email actions. But I looked over the GA4 documentation and couldn’t seem to find a similar feature. Do you know if GA4 might introduce something like this in the future? Or did I maybe miss an alternative method within the info already provided? Thanks for your help!

    Casey replied 10 months, 3 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Alexander

    25 May 2023 at 6:15 am

    GA4 currently doesn’t have a direct equivalent to the Measurement Protocol used in Universal Analytics for email tracking. However, GA4 does support tracking of events which can possibly be utilized to track email actions. As for the future, Google is always updating and adding new features, but we don’t have specific info on if or when an exactly similar feature will be introduced in GA4.

  • Casey

    6 June 2023 at 12:59 pm

    Google Analytics 4 (GA4) does have the Measurement Protocol similar to Universal Analytics but with a more flexible approach. Their version, called the GA4 Measurement Protocol, allows developers to make HTTP requests to send raw user interaction data directly to Google Analytics servers. This can encompass various data types, including email click data or open data. However, it might require a more technical implementation compared to the Universal Analytics version. Google may expand its functionalities in the future, but as of now, it does not offer a directly comparable feature to the email tracking option you’re referring to in Universal Analytic. It’s always a good idea to stay updated with Google’s documentation or in contact with their support for any future updates.

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