Google Analytics 4
Google Analytics 4

Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Can GA4 track email open rates? › Reply To: Can GA4 track email open rates?

  • Alexander

    Member
    25 May 2023 at 6:15 am

    GA4 currently doesn’t have a direct equivalent to the Measurement Protocol used in Universal Analytics for email tracking. However, GA4 does support tracking of events which can possibly be utilized to track email actions. As for the future, Google is always updating and adding new features, but we don’t have specific info on if or when an exactly similar feature will be introduced in GA4.