Reply To: Is it possible to set up multiple GA4 Tags configurations within one GTM account?

[Charlotte]

Yes, it’s absolutely possible. You can indeed utilize the same event tags in Google Tag Manager (GTM) for different instances of Google Analytics 4 (GA4). In different environments, you can have another GA4 for the same app. By setting up a new GA4 config tag, GTM would be able to send data to both GA4s accurately, based on the mapping variable you set in your tags.