Learn business growth with Google Analytics 4 Forums Google Analytics 4 Issues with GA4 and Tag Manager for product tracking Reply To: Issues with GA4 and Tag Manager for product tracking

  • Aiden

    22 June 2023 at 8:25 am

    The issue of Google Analytics not recognizing your ‘items’ array could come from a variety of potential issues. It might be due to how the array’s set up, as Google Analytics often requires specific data configurations. Misalignment with these expectations could cause the problem you’re experiencing. Also, there could be issues in the way you’re calling the items within your analytics tag set-up in Google Tag Manager. Another potential situation could be that your array data is not being pushed correctly onto the data layer. Therefore, even though you can see the array in Google Tag Manager, Google Analytics may not be able to access it. I’d recommend checking the array’s configuration and your data layer integration as potential points of investigation.