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  • Issues with GA4 and Tag Manager for product tracking

    Posted by Mason on 8 March 2023 at 3:15 am

    Hey there, I’m dabbling with GA4 and Tag Manager, tracking an “add to cart” event. All’s going well with the ‘currency’ and ‘value’ variables; they’re showing up neatly in the Analytics Debug View. But, here’s the catch. My ‘items’- it’s an array- is throwing up dust. I can eye them on the Tag Manager though. I’m sharing the link below for you to check. Can anyone clue me up on why Analytics is turning a blind eye on my items??

    Foggy items on Tag Manager

    Aiden replied 10 months, 3 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Evelyn

    15 June 2023 at 8:41 pm

    It sounds like the Analytics Debug View might not be interpreting your ‘items’ array correctly. This could be due to some formatting issue or an incorrect configuration setting in GA4. Check that your array syntax is compatible with Analytics’ expectations and your GA4 setup is properly configured to handle this data type.

  • Aiden

    22 June 2023 at 8:25 am

    The issue of Google Analytics not recognizing your ‘items’ array could come from a variety of potential issues. It might be due to how the array’s set up, as Google Analytics often requires specific data configurations. Misalignment with these expectations could cause the problem you’re experiencing. Also, there could be issues in the way you’re calling the items within your analytics tag set-up in Google Tag Manager. Another potential situation could be that your array data is not being pushed correctly onto the data layer. Therefore, even though you can see the array in Google Tag Manager, Google Analytics may not be able to access it. I’d recommend checking the array’s configuration and your data layer integration as potential points of investigation.

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