Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Understanding the Red Exclamation Mark in GA4 Reports › Reply To: Understanding the Red Exclamation Mark in GA4 Reports
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In simpler words, that red exclamation mark you noticed in your GA4 account signals that Google has applied a data threshold to your report. What this means is that the data you’re seeing is a sample, not the full shebang. It’s like a taste teaser of your full data! If you want to dig deeper into this, there’s some really handy info in Google’s support articles. Hope that helps!