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  • Understanding the Red Exclamation Mark in GA4 Reports

    Posted by Isaac on 24 July 2022 at 11:35 am

    Hey guys, I need some tips. So, I’ve been managing a GA4 account for my business website for about 4 months now. I’ve noticed this pesky little exclamation mark next to the report titles and can’t figure out what it means. I even tried hovering the mouse over it hoping for an info tip, but no luck. Any of you have an idea about what this could signify? Thanks a bunch!

    Here's what I'm talking about

    Noah replied 10 months, 3 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Jayden

    6 February 2023 at 7:35 am

    In simpler words, that red exclamation mark you noticed in your GA4 account signals that Google has applied a data threshold to your report. What this means is that the data you’re seeing is a sample, not the full shebang. It’s like a taste teaser of your full data! If you want to dig deeper into this, there’s some really handy info in Google’s support articles. Hope that helps!

  • Noah

    18 June 2023 at 11:45 am

    That little exclamation mark in Google Analytics 4 is a data warning indicator. It’s letting you know that there is a significant data discrepancy or issue within that specific report. This could be due to a number of reasons like tracking errors, big changes in website traffic, or issues with data collection. You should investigate further to identify the root of the problem.

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