Learn business growth with Google Analytics 4 Forums Google Analytics 4 Possible Explanations for Missing Events per Client in Google Optimize-GA4 Integration Reply To: Possible Explanations for Missing Events per Client in Google Optimize-GA4 Integration

  • Abigail

    Member
    23 March 2023 at 11:22 am

    This issue you’re experiencing with Google Optimize and GA4 displaying “0” in the “Calculated Events per Client” box despite having your AB test running is unusual. Generally, such a problem shouldn’t occur if your GA4 Conversion objective, as shown in your first screenshot, is working fine and your ‘Pageviews’ goal is adequately filling up the box with numbers which you’ve shown in the second screenshot. One possibility could be an issue with the decimal places displayed by Google Optimize but even then, you should see some activity like 0.01 events per client. It’s good that you checked and found the events and GA4 tracking to be running normally. As it stands, this seems like a very specific technical issue that might need further investigation.