Google Analytics 4
Google Analytics 4

Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Differences between GA4 Query Results in BigQuery and on GA Platform › Reply To: Differences between GA4 Query Results in BigQuery and on GA Platform

  • Isabella

    Member
    1 March 2023 at 2:51 am

    At times, differences between BigQuery and GA4 can occur due to time zone settings, filters and custom configurations. To better match results, ensure you’re comparing similar time frames, both your GA4 and BigQuery use the same time zone, and the query in BigQuery is properly structured. Also, note not every metric you see in GA4 is available in raw data on BigQuery, so some calculations are needed.