Learn business growth with Google Analytics 4 Forums Google Analytics 4 Differences between GA4 Query Results in BigQuery and on GA Platform

  • Isabella

    1 March 2023 at 2:51 am

    At times, differences between BigQuery and GA4 can occur due to time zone settings, filters and custom configurations. To better match results, ensure you’re comparing similar time frames, both your GA4 and BigQuery use the same time zone, and the query in BigQuery is properly structured. Also, note not every metric you see in GA4 is available in raw data on BigQuery, so some calculations are needed.

  • Gabriel

    6 March 2023 at 7:10 am

    It sounds like the issue you’re facing could be due to differences in data processing between GA4 and BigQuery, like maybe filtering bots and spam, or adjusting for unique users. You may want to ensure that you’re using the same parameters for your GA4 queries as your BigQuery ones. Also, let’s try looking into the exact metrics and dimensions you’re querying on both platforms, as there may be differences that are causing the discrepancy. Keep at it, and don’t hesitate to ask more questions!

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