Reply To: Ensuring successful sending of GA4/Pixel events before handling purchases

[Sophie]

Absolutely. The Google Analytics 4 gtag function and the Facebook Pixel actually use a neat feature called “beacons”. Now, don’t worry if that sounds fancy. Beacons are just a clever way to make sure messages (like your ‘purchase’ event) are sent, even if a visitor leaves your site. This means that on most browsers, you shouldn’t have to worry about whether your messages are sent. Those little virtual ‘beacons’ have got your back!