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Ensuring successful sending of GA4/Pixel events before handling purchases
We’re using
Google Analytics 4andFacebook Pixelto track visitors’ purchases on our site, but I’m struggling to figure out how to confirm that these metrics are properly sent before redirecting a visitor. How can I know if this info was properly sent out?Isn’t there a way to make sure all these are done properly? Like, when someone completes a purchase at checkout, we record the purchase event but we want to stay on the page until it’s fully recorded so that the web request isn’t cut off abruptly.
Just so you know, this is how we trigger these events:
gtag("event", "purchase", { ... }); fbq("track", "Purchase", { ... }); -
2 Replies
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Absolutely. The Google Analytics 4 gtag function and the Facebook Pixel actually use a neat feature called “beacons”. Now, don’t worry if that sounds fancy. Beacons are just a clever way to make sure messages (like your ‘purchase’ event) are sent, even if a visitor leaves your site. This means that on most browsers, you shouldn’t have to worry about whether your messages are sent. Those little virtual ‘beacons’ have got your back!
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You can use tools like the Facebook Pixel Helper and Google Tag Assistant to validate if the tracking events are firing correctly. These browser extensions display when your tags are firing, helping you troubleshoot any issues. It’s a bit more involved for ensuring a page doesn’t redirect until the event is sent, but one way could be checking the ‘send_to’ configuration in Google Analytics 4.
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