Reply To: Analyzing Discrepancies in Event Counts between GA4 and Universal Analytics

[Mason]

Yes, many users have reported differences in custom event counts after migrating from Universal Analytics to GA4. Even though the triggers in Google Tag Manager remain the same, discrepancies may arise because GA4 has a different way of processing and counting events compared to Universal Analytics. GA4 is more focused on event-based tracking, while Universal Analytics primarily uses session-based tracking. Additionally, default events in GA4 might be named differently or might not exist in Universal Analytics, and vice versa. It’s always advisable to double-check your custom event setup, ensure that the events are correctly configured in GA4 and that they are firing as expected. Remember to use the GA4 DebugView feature for this purpose.