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Analyzing Discrepancies in Event Counts between GA4 and Universal Analytics
“Hey folks, has anyone moved over from Universal Analytics to GA4 and noticed something odd with your custom event counts? I’ve kept my triggers from GTM the same, so I’m a bit puzzled as to why they don’t match up? I get that session counts can vary between GA4 and UA but shouldn’t the custom events be the same if the tags and triggers are? Any ideas?”
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1 Reply
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Yes, many users have reported differences in custom event counts after migrating from Universal Analytics to GA4. Even though the triggers in Google Tag Manager remain the same, discrepancies may arise because GA4 has a different way of processing and counting events compared to Universal Analytics. GA4 is more focused on event-based tracking, while Universal Analytics primarily uses session-based tracking. Additionally, default events in GA4 might be named differently or might not exist in Universal Analytics, and vice versa. It’s always advisable to double-check your custom event setup, ensure that the events are correctly configured in GA4 and that they are firing as expected. Remember to use the GA4 DebugView feature for this purpose.
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