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The location of the Google Analytics script in your HTML can vary depending on the specific needs of your website. However, in general, putting it just before the closing tag is often recommended. This is because the script is then loaded earlier on the page, giving it the best possible chance to track even the shortest visits. But as long as the script is somewhere in the , it should work properly. In other words, either way suggested by Google should be a right way to go. Without context, it’s hard to say which is the absolute best method for your specific case, but you won’t go wrong following either of these instructions.
