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  • Differing Instructions from Google about Placement of Google Ads Script – Which is Accurate?

    Posted by Noah on 12 December 2022 at 5:41 am

    Hey there, I’ve got a tiny dilemma here and could use some help. So here’s the thing: ads.google.com is telling me that I should drop the Google Analytics script just before the closing </head> tag:

    enter image description here

    However, analytics.google.com/ suggests placing it right after the <head> element, like so:

    enter image description here

    So, which one is the right way to go? Any insights?

    Jesse replied 11 months, 1 week ago 3 Members · 2 Replies
  • 2 Replies
  • Robert

    Member
    30 June 2023 at 2:06 pm

    The location of the Google Analytics script in your HTML can vary depending on the specific needs of your website. However, in general, putting it just before the closing tag is often recommended. This is because the script is then loaded earlier on the page, giving it the best possible chance to track even the shortest visits. But as long as the script is somewhere in the , it should work properly. In other words, either way suggested by Google should be a right way to go. Without context, it’s hard to say which is the absolute best method for your specific case, but you won’t go wrong following either of these instructions.

  • Jesse

    Member
    2 July 2023 at 3:38 pm

    Both ways work, but usually it’s recommended to place the script just before the closing tag. This is to ensure the script gets loaded early but doesn’t block the rest of your site from loading. However, it’s a minor detail and the impact on your site performance would be negligible either way.

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