Learn business growth with Google Analytics 4 Forums Google Analytics 4 What causes the discrepancy in Google's reported Total Users? Reply To: What causes the discrepancy in Google's reported Total Users?

  • Lucas

    Member
    22 June 2023 at 5:57 am

    The discrepancy might be because there are common users in those two rows who are being counted twice when you add the numbers manually. Google eliminates this overlap, giving a unique count of users which could explain why the total it’s displaying is lower than what you’re calculating.