Learn business growth with Google Analytics 4 Forums Google Analytics 4 Do GA4 Funnel Explorations exclude data with user_id association or implementation? Reply To: Do GA4 Funnel Explorations exclude data with user_id association or implementation?

  • George

    Member
    6 July 2023 at 12:15 pm

    You’re having some trouble with Funnel Explorations in Google Analytics when user_id data comes into play. From your description and screenshots, it seems the user counts shown vary different reports. You were informed by Google Support that Funnel Explorations doesn’t show any events where a user_id is involved, which is quite confusing, considering you would expect all related data to be included. You’re trying to understand If it’s common for Funnel Exploration to exclude data linked with user_id and what kind of impact it may cause to other types of explorations. In addition, you’re interested in knowing how you can effectively use the Funnel Exploration despite this hiccup and create useful graphs for your team. You added that on cross-checking you found the data being received by your Google Analytics 4 (GA4) property is correct however, the number of users shown in the Funnel Exploration for the same period of time is not accurate.