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The discrepancies you’re experiencing with Funnel Explorations in Google Analytics 4 (GA4) when using user_id could be due to how GA4 filters for unique events. It’s not typical for Funnel Exploration to ignore data linked to user_id. However, according to Google’s development documents, depending on your setup, GA4 may not correctly associate all users with their respective user_id. This is especially true if you’re using both the Gaia and user_id, as GA4’s filters and data parameters could conflict between the two. As such, only certain types of Explorations may be affected, not all. To make sense of your Funnel Exploration while keeping your GA4 property linked to the user_id, it’s important to understand what could be causing these discrepancies. You’ll need to ensure that the user_ids are correctly configured and aren’t conflicting with other data parameters. Once that’s sorted, you’ll be able to accurately visualize your data through Funnel Exploration and create more reliable graphs for your team.
