Learn business growth with Google Analytics 4 Forums Google Analytics 4 Discrepancy between expected and actual results with GA4 event creation Reply To: Discrepancy between expected and actual results with GA4 event creation

  • Vijay

    Member
    22 June 2023 at 5:57 am

    This discrepancy could be due to several factors. Check if there are any purchase instances where the ecommerce value is exactly $250. Since your conditions specify above $250 for a wholesale purchase and below $250 for a regular purchase, a purchase exactly at $250 might not get categorised into either, hence creating a discrepancy. Additionally, consider checking your data for any incomplete or missing values. If the ecommerce value for a purchase event wasn’t tracked or recorded properly, then it wouldn’t fit into either of your categories and hence wouldn’t be counted in your new event tallies. It’s also important to note that there could be a lag in data processing. This might mean that recent purchase events might not have been added to your new event tallies yet. Lastly, it’s possible that your conditions for categorising the purchases aren’t working exactly as intended and might need adjusting.