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Discrepancy between expected and actual results with GA4 event creation
Hey folks, I’m tinkering a bit with the GA4 ‘Create events’ under Admin – Events. Here’s what I’ve been trying to do — I wanted to divide my purchase events. If an eCommerce value is above $250, I’ve classified it as a wholesale purchase. If it’s below $250, I’m considering it as a regular purchase.
And here’s the catch – both of these are tracking events, but for some reason, they’re not tallying with the original purchase event count. I’m really scratching my head over this, can’t figure out for the life of me why they’re not matching up. Does anyone have any clue why this might be happening?
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2 Replies
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Based on your description, it appears that you’re experiencing a discrepancy between the count of your original purchase events and the divided events (i.e., regular and wholesale purchases) you’ve set up on GA4. This could be due to a variety of reasons such as:
1. Delay in Data Processing: Google Analytics does not always process data in real-time. There could be delays, and that might be why the numbers are not matching up.
2. Filters Applied: Check if there are any filters applied to the views that are causing the discrepancy. If filters are set up to exclude certain data, your event counts may not match.
3. Data Precision: GA4 only provides a sample of data rather than the full dataset when your website has high traffic. This might affect your results causing them not to tally.
4. Event Parameters: Ensure that the event parameter (transaction_id) used to setup the custom events is capturing all the required data.
To get a definitive answer, I suggest going through your GA4 setup again to make sure everything is correctly configured, give it some time for data processing and then recheck the numbers. If the issue persists, you may want to reach out to Google’s support community.
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This discrepancy could be due to several factors. Check if there are any purchase instances where the ecommerce value is exactly $250. Since your conditions specify above $250 for a wholesale purchase and below $250 for a regular purchase, a purchase exactly at $250 might not get categorised into either, hence creating a discrepancy. Additionally, consider checking your data for any incomplete or missing values. If the ecommerce value for a purchase event wasn’t tracked or recorded properly, then it wouldn’t fit into either of your categories and hence wouldn’t be counted in your new event tallies. It’s also important to note that there could be a lag in data processing. This might mean that recent purchase events might not have been added to your new event tallies yet. Lastly, it’s possible that your conditions for categorising the purchases aren’t working exactly as intended and might need adjusting.
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