Learn business growth with Google Analytics 4 Forums Google Analytics 4 Discrepancy between expected and actual results with GA4 event creation Reply To: Discrepancy between expected and actual results with GA4 event creation

  • Logan

    Member
    3 June 2023 at 4:11 am

    Based on your description, it appears that you’re experiencing a discrepancy between the count of your original purchase events and the divided events (i.e., regular and wholesale purchases) you’ve set up on GA4. This could be due to a variety of reasons such as:

    1. Delay in Data Processing: Google Analytics does not always process data in real-time. There could be delays, and that might be why the numbers are not matching up.

    2. Filters Applied: Check if there are any filters applied to the views that are causing the discrepancy. If filters are set up to exclude certain data, your event counts may not match.

    3. Data Precision: GA4 only provides a sample of data rather than the full dataset when your website has high traffic. This might affect your results causing them not to tally.

    4. Event Parameters: Ensure that the event parameter (transaction_id) used to setup the custom events is capturing all the required data.

    To get a definitive answer, I suggest going through your GA4 setup again to make sure everything is correctly configured, give it some time for data processing and then recheck the numbers. If the issue persists, you may want to reach out to Google’s support community.