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There may be a number of reasons why your live conversions are not showing up despite everything looking fine in debug and preview mode. Firstly, confirm if there’s any issue with the set-up in Google Tag Manager, double check that you’ve selected the right conversion value and trigger. Secondly, the issue may lie with the way the ecommerce platform is pushing data into the data layer. Even if the set-up is identical to another site, if the ecommerce platform is not correctly pushing the required data into the Data Layer, your tags will not fire correctly. Another potential issue could be the presence of ad blockers or JavaScript errors that are causing your tags to not fire properly. Lastly, confirm that your Google Ads and Google Analytics accounts are properly linked. As for the Universal Analytics conversion tracking, it’s difficult to say without more information but if both tags (the new tag and the Universal Analytics conversion tracking tag) are set to fire on the same trigger, there could be a conflict between them. You may want to temporarily pause the Universal Analytics conversion tracking to see if it makes a difference.
