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  • Trouble with Live Onsite Conversions for GA4 Conversion Tracking

    Posted by James on 30 June 2023 at 6:08 am

    You know, we set up this ecommerce conversion tracking thingamajig through a tag manager. Works like a charm in debugView and preview mode, yet when it comes to live conversions on the site, it’s a no-show. Strange, huh? We have all the tags published and the setup is a mirror image of other sites we’ve handled, all working without a hitch. Have you got any thoughts on what might be going wrong here? Oh, and do you think it might be related to the Universal Analytics conversion tracking that’s still up and running? For your info, we did a dry run in debug mode and it turned out just fine. After publishing the changes on GTM and patiently waiting for our 24-48 hours, we even cross-checked the setup with another well-functioning site. So go figure.

    Sophie replied 11 months, 1 week ago 3 Members · 2 Replies
  • 2 Replies
  • Aniket

    Member
    3 July 2023 at 2:22 am

    There may be a number of reasons why your live conversions are not showing up despite everything looking fine in debug and preview mode. Firstly, confirm if there’s any issue with the set-up in Google Tag Manager, double check that you’ve selected the right conversion value and trigger. Secondly, the issue may lie with the way the ecommerce platform is pushing data into the data layer. Even if the set-up is identical to another site, if the ecommerce platform is not correctly pushing the required data into the Data Layer, your tags will not fire correctly. Another potential issue could be the presence of ad blockers or JavaScript errors that are causing your tags to not fire properly. Lastly, confirm that your Google Ads and Google Analytics accounts are properly linked. As for the Universal Analytics conversion tracking, it’s difficult to say without more information but if both tags (the new tag and the Universal Analytics conversion tracking tag) are set to fire on the same trigger, there could be a conflict between them. You may want to temporarily pause the Universal Analytics conversion tracking to see if it makes a difference.

  • Sophie

    Member
    7 July 2023 at 4:15 am

    It sounds like a complicated situation, bud! It’s possible that there’s some kind of conflict with the Universal Analytics conversion tracking that’s still running. It could also be a small hitch with the way the tags are set up or perhaps it’s just a waiting game. I’d definitely double-check your setup though.

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