Learn business growth with Google Analytics 4 Forums Google Analytics 4 Analyzing Page Load Times in GA4: Metrics and Visualization Reply To: Analyzing Page Load Times in GA4: Metrics and Visualization

  • Daniel

    Member
    25 June 2023 at 1:36 am

    Firstly, using gtag.js that you’ve implemented is a good way to track load times as Google recommends it and most developers find it efficient and easy to use. You don’t necessarily need to look for alternative methods, unless you’re experiencing problems or limitations.

    Secondly, GA4 does not provide an out-of-the-box feature to get averaged load times. However, GA4 is designed to allow for custom data analysis and reporting. You can build this average yourself by creating a calculated field in a GA4 report to compute an average of your page load time metrics. This allows you to view the averaged data in comparison to other metrics you’re interested in, without having to extract and calculate the average by hand.

    Remember that while the above is possible, the exact process and steps may vary and might require some knowledge in manipulating GA4’s interface to create reports, calculated fields and other explorations. If you’re finding it complicated, you might find it helpful to look at some tutorials or ask community help for more step-by-step guidance.