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Firstly, double-check your Google Analytics 4 (GA4) and Universal Analytics (UA) tags that have been implemented, as the error message indicates that GA4 isn’t receiving event data from UA. As for setting up ‘Completed Purchase’ and ‘Started checkout’ events, in GA4, these goals are tracked as events rather than goals. So yes, you would need to set up new Event tags via Google Tag Manager (GTM) which correspond with the specific actions taken by users. Make sure your new GA4 configuration tag is firing correctly in your GTM preview mode. After setting these up, do validate the performance with GTM’s debug mode to see if all tags are properly firing. Consider checking GA4’s Realtime report to see if the events come through as expected. In case of any further complications, you may need to seek support from Google’s help center or community forums.
