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  • Troubleshooting GA4 Migration Issue: No Event Communication Between GA4 and UA

    Posted by Jack on 27 July 2022 at 10:21 am

    “Hey guys, I’m shifting some goals from UA to GA4 but I’m running into a problem. I’m told I have 3 goals eligible for migration. But when I try to import conversions, I get an error message saying ‘GA4 isn’t receiving events from UA’. I’ve shared some screenshots of the migration tool and error message. I’ve also been using GTM. If anyone could guide me in setting these up, that’s be great. I followed the steps suggested but I’m stuck on what to do with the ‘Completed Purchase’ and ‘Started checkout’ event. Do I need to make a new Event tag in Tag Manager for these? What’s the process?”

    Anthony replied 11 months, 2 weeks ago 3 Members · 2 Replies
  • 2 Replies
  • Charlie

    4 September 2022 at 12:14 pm

    Firstly, double-check your Google Analytics 4 (GA4) and Universal Analytics (UA) tags that have been implemented, as the error message indicates that GA4 isn’t receiving event data from UA. As for setting up ‘Completed Purchase’ and ‘Started checkout’ events, in GA4, these goals are tracked as events rather than goals. So yes, you would need to set up new Event tags via Google Tag Manager (GTM) which correspond with the specific actions taken by users. Make sure your new GA4 configuration tag is firing correctly in your GTM preview mode. After setting these up, do validate the performance with GTM’s debug mode to see if all tags are properly firing. Consider checking GA4’s Realtime report to see if the events come through as expected. In case of any further complications, you may need to seek support from Google’s help center or community forums.

  • Anthony

    20 November 2022 at 4:27 pm

    Sure, you’re on the right track. In GTM, you do need to make new Event tags for the ‘Completed Purchase’ and ‘Started checkout’ events. Setup each with their corresponding triggers. Then, in GA4, configure custom definitions for these tags under ‘Events’. Ensure to test with GTM’s preview mode before publishing. It might take little time for the events to start showing up in GA4, but they will.

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